Nearest Retailer

CPG brands frequently have different creatives for each retail outlet.  Adacus recognizes the nearest retailer to a user from a brand's list of retailers and dynamically selects retailer-specific creative.

Adacus regularly updates its database of the retail locations of dozens of top retailers - grocery stores, department stores, pharmacies, etc - across the U.S.  At runtime, Adacus runs a distance algorithm comparing the distance from the user's location to each retail location to identify the nearest retailer from a brand's list of retailers.

Adacus leverages its Location Accuracy technology to serve default creative that is not retailer-specific when a device provides location information that is not reliable.