Knowledge Base

Ad Serving Creative Insights

Creative Insights Overview

Errors in Ad Server Dashboards

Frequency

Ad Effectiveness

Creative Attribution

Pixel vs Ad Serving vs Logs

 

 

 

Creative Testing

Testing Overview

Pitfalls to Avoid in Creative Testing

Faint Signal Problem

Not Controlling for Media

Test Plan Siloed from Media Plan

Rotation-based Testing on DCM, Facebook

A/B and Multivariate Testing

Test Planning

Test Setup

Analyzing Test Results

Creative Attribution Tests

Test Planning

Test Setup

Analyzing Test Results