Back by popular demand, we have updated the only searchable & clickable list of LUMAscape companies to cover the 2016 Display LUMAscape.  Very few notable changes from last year.

LUMA Partners maintains several very helpful "maps" of marketing landscapes.  At Adacus, we are most interested in the display LUMAscape.  It is a handy reference tool with one limitation:  It isn't searchable.  If you've used the LUMAscape as a reference you've had the experience of squinting and scanning the logos over and over again looking for some player you just encountered.  

We thought, "wouldn't it be great if you could search the Display LUMAscape and click a link to the company site?"  Well, we couldn't find that resource on the world wide web so we decided to create it.  Rather than keep it to ourselves we've posted it here so anyone can benefit from it as well.  

Just use the built in-page browser search functionality (cmd+F on a Mac, ctrl+F on a PC) and type in the name you want to find.  

If you're interested in some musings about the ubiquity of the LUMAscape check out this post on Medium.

We hope you find it as helpful as we have.

If you find any mistakes in what we've done do not hesitate to bring it to our attention.

 

 

AGENCIES

AGENCY TRADING DESKS

DSP

DSP/Exchange

EXCHANGES

CREATIVE OPTIMIZATION

MEDIA PLANNING AND ATTRIBUTION

DMP AND DATA AGGREGATORS

RETARGETING

TAG MANAGEMENT

AD SERVERS (ADVERTISERS)

VERIFICATION/PRIVACY

MEASUREMENT AND ANALYTICS

DATA SUPPLIERS

AD NETWORKS - HORIZONTAL

AD NETWORKS - VIDEO / RICH MEDIA

AD NETWORKS - VERTICAL / CUSTOM

TARGETED NETWORKS / AMP

PERFORMANCE

MOBILE

MEDIA MANAGEMENT SYSTEMS AND OPERATIONS

SHARING DATA / SOCIAL TOOLS

SSP

PUBLISHER TOOLS

AD SERVERS (PUBLISHERS)